Build a profit improvement plan to grow your business without exposing it to unnecessary risk.

A profit improvement plan segments key influences on your profits into smaller, more manageable areas in which you can make small, incremental improvements that add up to deliver a big result.

You don’t need to make wholesale changes to your business or rewrite the rule book to improve your situation. Simply making a 5–10% improvement to your conversion rates can produce a surprisingly significant result in itself.