How to develop a pricing strategy

Setting prices can be tricky for even the most seasoned business owners – after all, the prices you charge for your products or service have a dramatic effect on sales, customer perception, and profits.

If your prices are too low, you could find your business operating at a loss, but set your price too high and sales could drop off.

This often leaves businesses wondering if they could have charged a higher price and earned more profit, or charged less and experienced fast sales.

This Action Plan will help you develop a risk-free pricing strategy by avoiding common pricing pitfalls. It’s designed to help you fill out the pricing templates that accompany the Action Plan.

By the end, you should be more confident about setting a price that encourages growth by being acceptable to both your customers and your profit goals.